That’s what  product engineers and the majority of bottle designers at Outdoor Retailer said to designer Joe Ganahl. Boiling water from a battery was to energy intensive. Thats how the the story began, For Cauldryn  the bottle itself was an obvious category while the category was massive  and with a major push against single use water bottle and coffee cups. The industry as a whole had every cup, mug , bottle and design imaginable different sizes, shapes and colors  however they were all fundamentally the same. The burning question was how to enter the market with a truly differential product. The Seeds of Cauldryn were planted.